Tag Archive: education

4 Tips to Setup a Successful Education Startup

Education Startup

Education will spread its wings wider in the time to come and will make its presence felt everywhere around the world. Presently, no domain of our lives has been let alone by technology and clearly, technology is making a remarkably huge impact in the field of education as well. And education startups have this opportunity to utilize the current trend to their strength. Here are few tips you can keep in mind when you set up an education Startup

Education Startup

Content is king:

As always, content is the king. Decide what type of content you want to serve your audience. Your ideas of education startup can range from traditional classroom format to animation based videos. It is important to understand our strength in the approach we choose. A good academic team for designing the curriculum and interesting viewpoints on mundane topics is necessary. One can start a business with single teacher however never compromise with quality of education

Customer-Centric Approach:

Think as if you are student, what you will need? Don’t think yourself as a revolutionist who define what student should have. Students will reject your product if you are not solving his pain. Students are fed up with most part of education. If you are passionate about education, then look for a niche. For example, if you want to make science learning product then find 100-200 students who are extremely interested in your product. Keep iterating till you find your product to be-market fit. Sometimes concepts are not clear and sometimes a student needs to increase his/her speed, giving out a clearer understanding of topics needs to be a priority. Through motivation (personal mentorship) students can do wonders in academics.


Social Media Marketing: You need to be active on social media. The audience by far always gets us the highest engagement and response to any unique piece of content we create.
Product Reviews: An excellent way of getting monthly traffic to your product page are through product reviews. Sites that offer paid reviews are usually likely to drive more quality traffic to your product than a fee review (from a site which is probably still building up it’s following).
Send samples/Free samples/Trial versions: Teachers love the free sample. Even if the sample is of no use to them, they are very likely to pass it on to a colleague who would use them. Incorporate a free trial/free package/limited subscription model into your education product because educators will ask for these before considering your product.
Create valuable and relevant content: Evaluation rubrics, how-to guides, video tutorials all are essential content that you need to create for teachers to both use your product and evaluate its value. Leaflets and brochures will not get you leads. A tutorial on how to incorporate flipped classroom techniques with a link to your helpful lesson planner tool is both useful and relevant.

Think future:

There will be many changes in the field of education, especially as it is combined with technology. Creating products will need to connect what is nice to have, what teacher wants to have and what must be included in the product. When schools create an instructional plan, they will need to curate applications carefully. Nowadays we have a situation where administrators set up the education curriculum, and in the future, teachers will choose learning management systems, apps, and content. Education is evolving, and competition will grow. Set your mind on future, and you will quickly adapt and go forward.

What Degree do you Need to be a Business Owner?

Business Owner

Some people simply aren’t meant to work for other people. They do their best work when they are the business owner. It gives them a sense of freedom to run the business that they see fit. One of the bigger questions that people often wonder is “What type of degree do I need to have to become a business owner?” The truth is, for most businesses, you don’t have to have one. The reality is, you should.Many notable entrepreneurs never earned a college degree. Benjamin Franklin and Abraham Lincoln are two historical examples, but they lived at different times with different career options. David Geffen, Steve Jobs, and Mark Zuckerberg – who respectively co-founded DreamWorks, Apple, and Facebook – are three modern examples.

Business Owner

What is the trend?

Business people without a college degree are not the norm among business owners today. Most have at least some college education.
In fact, a survey of business owners showed that 64 percent had at least some college when they started their businesses. Nearly one-quarter of them had a bachelor’s degree, and 17 percent had a master’s degree or greater. Less than one in four entrepreneurs reported their highest level of education as a high school diploma.
Despite the statistics, most people know at least one successful entrepreneur who did not combine a business degree and business ownership. For such people, a degree was not a prerequisite for business success. However, having a degree can make business owners more successful in the long run, even if starting their business did not require one.

Constraints of a college degree:

Most entrepreneurs who start a business without a degree cite several reasons for doing so. Expensive college costs are usually at the top of the list. Time is another common reason. Some business owners cite the formal educational structure and other negatives, such as the impractical courses required in many degree programs.
These are valid reasons, and many entrepreneurs have success without a degree. For this reason, it is hard to argue that a business degree and business ownership are interdependent. However, there are many good reasons to pursue a college degree and bolster business success.

A Business Degree?

A career change is a good reason to pursue a college degree, such as a Master of Business Administration (MBA). Many students in executive MBA (EMBA) programs are full-time professionals who are switching careers. College courses teach knowledge and skills that can help professionals transition into a new career. They also give entrepreneurs another business perspective.
Credibility is an important benefit of a business degree, and it can be particularly helpful when business owners hire employees, form partnerships or ask investors for money. Connections are another benefit; college connections can be a vital part of an entrepreneur’s professional and social networks.


If you’re planning on opening a business related to a specific industry, then pursuing a major — in your chosen field may be the best choice. For instance, if you’re interested in opening a computer repair business, then pursuing a major in computer science may be more critical than a degree in business, as the technical training will provide you with the expertise you need to be credible to potential customers. Likewise, if you’re thinking of opening up a restaurant but only have experience waiting on customers, you may need to pursue training at a culinary school. After all, you could outsource your marketing needs to an advertising agency and find a Certified Public Accountant to help you with your finances, but if you don’t know the ins and outs of a motherboard your business may falter.